Some of you may remember the magical experience that was walking into an FAO Schwarz toy store as a kid. It was the toy store of dreams with the giant teddy bear and toy soldiers to greet you as you walked in, massive talking trees in the middle of the store, and so many other interactive experiences. After sadly closing down in 2016, the store is under new ownership who wants to turn things around. Starting with the branding.FAO Schwarz hired the amazing studio, Mattson Creative, to tackle the rebranding, and the results, of course, are mind-blowing.