Shadow Beer

It's almost Halloween, and all things creepy and spooky are on our  minds. To kick of the festivities, we wanted to share this student project by designer Zoey Chung for the Academy of Art University. The project is titled "Shadow Beer" and uses the idea of black magic and the occult to create a wonderfully eerie brand and packaging. "Shadow is inspired by “black magic”, which symbolizes the supernatural powers that cannot be seen with naked eyes. The eye logo is the portal to that spiritual essence. In the six pack of Shadow, each bottle has a different taste indicating a “different personality”, and they are represented on the labels as witches hands, scale, sword, moon, sun and fire. The overall style is dark and mysterious." Learn more about this project here.