Lifeboats Packaging by Supafrank

The Royal National Lifeboat Institution (RNLI) not only saves lives at sea, but also has great taste when it comes to design. This project was for the confectionary line of RNLI. They wanted to update their brand and broaden their appeal, so they hired design studio Supafrank to refresh their look.

To get the feeling of a beautiful day by the sea, SupaFrank's designer Vicki Turner "visualized the British seaside using various scenarios and nostalgic elements that are simplistic, positive and coherent across the range." The outcome was fun nautical illustrations that truly speak to the nostalgia of life by the sea. The icons and elements are playful and simple with the limited color palette and frequent use of patterns throughout the line. It really throws us back to living in Boston and spending time by the water listening to the waves and eating beach snacks like the ones in this confection line.