Moon Valley Organics Bright and Simple Branding

I'm a big fan of organic products. Not only are they better for you and the environment, but they usually also have cool earthy packaging. My biggest complaint with organic packaging though, is the fact that the colors are always so drab. Don't get me wrong, I love earth tones, but sometimes I would love companies to use some of the brighter more happy earth colors so that I'm not always looking at a sea of brown, tan, grey, and green. I think that is partly why I love the Moon Valley Organics packaging so much that was done by Seattle branding and design firm Partly Sunny (such a clever name). They were definitely not afraid of color in this branding.  

It seems only fitting that the branding of products focused on the simplicity and healing beauty that the earth has to offer, would be simple and beautiful. The bright colors alone set them apart. Moon Valley Organics website says, "our products are developed with the intention to nourish and heal your body, mind, and spirit, as well as to care for the Earth." The brand definitely has a calm, happy vibe. I especially love all of the hidden treasures throughout the branding, like the design on the soap, the exposed back information panels, and even the inside of the packaging was considered. It is also such a refreshing design with all of the white, which is something I am not accustomed to seeing on organic products. "Our approach centered on the idea of folk wisdom—simple, time-tested and connected to the earth—to present their products as both wholesome and effective. We combined this with a fashionably fresh color palette to stand out in a drab sea of natural products," Partly Sunny says about the project on their website. I think they accomplished the simple, folky, wholesome look they were going for.

Images from Partly Sunny