DELIX Branding

Good branding goes way past a logo. A great logo is only as strong as its supporting assets, and that is what makes a brand. The branding of DELIX is the perfect example of creating great assets to support the logo.DELIX is a bakery and deli in Rio de Janeiro, Brazil. They wanted their brand to reflect their business: gourmet, handmade, and simple. Brazilian designer Filipe Gropilo  did a great job using those parameters to create a strong brand. I love that everything works together to make this brand successful: the signage, the packaging, the napkin holders, and even the chef's hat and pins.Filipe Gropilo is a branding and strategy designer out of Rio de Janeiro, Brazil. His portfolio is diverse, ranging from book covers to corporate branding. His work with DELIX is very well thought out and is a wonderful example of following a concept all the way through a brand. To see more on his process and concept work, as well as more pictures, check out the project on Behance.