Chip Kidd: Designing books is no laughing matter. OK, it is.

Chip Kidd is arguably one of the most famous book designers out there. He has worked on everything from Batman to Jurassic Park. Not only is he incredibly talented, it turns out he is pretty funny too. In this video he talks about what goes into designing the cover of a book, and how it is a whole lot more than a pretty design. There are so many things you don't think about that have to be considered when designing a book cover. Watch for a good laugh, and even better inspiration.Source: TED Talks