Balzac's Coffee Typographic Packaging

Well designed packaging makes all the difference. It doesn't matter how great your product is, if the packaging is awful I won't buy it. Inversely, if the packaging is good, I will buy something and take a risk on the quality of product. Packaging is everything. Luckily for Balzac's Coffee Roasters, their packaging is pretty great. Both their signature line and the Atwood blend are full of nice typography and hand drawn flourishes. I especially like the signature lines "brown bag" style. The packaging was designed by Chad Roberts Design.Chad Roberts Design is a Toronto based design studio that specializes in visual identities. Their pairing is Balzac's is a match made in design heaven, as Chad Roberts favorite type of work is for food and chefs, even studying to be a chef before becoming a designer. His work with Balzac's is sophisticated, while still feeling organic. Balzac's Coffee Roasters is the brain child of Diana Olsen. The name comes from 19th century French novelist, Honoré de Balzac, a coffee aficionado. The company focuses on making a local, sustainable product with artisanal flair. I'm considering buying some just for the sake of having the packaging on my counter as decor.