A Fresh New Face for PayPal

As PayPal gets older, it wants to look and feel younger. With growth, all those major tech startups that are now massive corporations, are desperately trying to rejuvenate their brand identity without sacrificing brand equity. It was a big undertaking for such a seemingly small change, but I think it was worth it.Fuse Project was the agency who created the new identity. This was no small task to ask of anyone. Regardless of what they do, there is going to be an onslaught of criticisms because it is something so many of us are comfortable with. We aren't necessarily tied to the design itself, we are tied to the fact that we know it and we trust it. So it was extremely important for the update of the identity to be progressive, but still feel very PayPal.A large part of their solution was to brighten and tighten. The updated word mark is set in a modified version of Futura, which helps tighten up the width of the over all mark. And the colors were revamped to be brighter and more vibrant. Another big aspect of the project was to create a monogram. Now that the logo is no longer restricted to being solely online, they had to think of other applications, and how it would live in those new environments. Hence the simplified "double P" form that they have now. The simple overlap of the P's was to help it feel more human and connected, while at the same time becoming a bolder mark.Overall, I am not offended by the new identity. It never was going to be an extremely exciting change, but it definitely was a necessary one.What do you think? Win or Fail?