The Town Mouse

On a street in Melbourne, nestled behind the Lygon Italian district, is a bar and restaurant that looks like it could fit in during any time. The Town Mouse branding is very loosely inspired by "The Town Mouse and the Country Mouse" done by Melbourne based design studio A Friend of Mine. The city itself served as the largest inspiration for the branding, with type that mirrors Melbourne's grid and the view from the tops of skyscrapers.

"Through the details of our execution painterly highlights hark back to a bygone era of hand-crafted signage adding warmth, while the jaunty angle of the typography and glow-in-the-dark business cards allude to the party atmosphere in the bar. The signpainted doorstep, and windows gilded in shades of gold leaf, will wear with age and grow in character — and we’re sure The Town Mouse will do the same." said A friend of Mine about The Town Mouse Branding.

It's all of the little details that really set this branding apart. And the custom typography set in gold and hand-painted ads a lot of charm and authenticity to the restaurant. I also love that the branding works well with the overall architecture and interior design of the restaurant itself, so the two relate to each other and fit well as awhile instead of just being stagnant elements. Check out more of the branding below, and if you get the chance to visit this restaurant in person, tell us how it is.