Target Branding 2015

Target never ceases to amaze when it comes to advertising their design-savvy brand. And of course, this year is no different. Having worked in-house for companies before, I know how hard it can be to consistently come up with new, innovative ways to showcase the same brand, in the same colors, with the same logo. Yet they continue to keep it fresh, year after year.The designs this year were designed by ACD/Designer at Target, Allan Peters. We are big fans of Allan here, and this new ad campaign is just further proof of why. This would be a perfect case study for the idea that restrictions breed creativity. See all the designs from the 2015 ad campaign here.