Swedish Handicraft Societies Branding

I stopped for the 'H' but stayed for the bold, modern brand elements. The Swedish Handicraft Association has been going strong for over 100 years now with thousands of members and several offices and retail shops. The problem was figuring out a way to keep them all under a single brand. And not only fitting under one brand, but also making it feel modern, yet still keep the rich history of makers that made it who it is. The final result is a stunning new identity called Hemslöjden by the Snask.