Pidgin Branding

One of the worst things a designer can do when branding a restaraunt, is to have the brand not match the style of the food. Luckily, when Somewhere Else branded the Pidgin Kitchen & Bar in Singapore, they remembered this important guideline. Pidgin is an eclectic restaurant that serves a combination of food types inspired by street food and travel. It is a restaurant that plays with flavor and seeks to surprise. Likewise, the design is a playful mix of styles that reflects the adventure the menu is going for. Somewhere Else described the overall designs as: "much like the food at Pidgin portrays an identity that is contemporary with tinges of nostalgia."