Panera 2013 Holiday

We are starting to get into the holiday spirit over here at Brave the Woods, and are excited to spread some of that Christmas cheer on to you guys with this awesome campaign we saw. The holiday branding for Panera Bread is the total package. It is so thorough, with everything working together seamlessly. The illustrations are beautiful, the type treatment is playful, and everything about it screams at you to come on in from Christmas shopping and have a cozy, festive cup of holiday soup with french bread. This lovely work was done by Kansas City design firm Willoughby Design. We also have heard through the grape vine that the designer behind this, for Willoughby, was Jessica Carpenter. I think I may have to hit up a Panera today just to enjoy these holiday designs in person.