EVENT FARM GETS A NEW LOOK

Welcome to the new Event Farm brand and website! I was lucky enough to get onto a small team here at Arnold Worldwide and work with Event Farm directly to give them a complete overhaul of their brand. My role was to establish the brand look, elements and, of course, the logo. Event Farm is a company that provides branded invitation, ticketing & guest registration experiences for events. To make events go by even smoother and easier, they created iPad check-in apps & custom event websites that are unique to a company's brand. Having a close, working relationship with clients is something that Event Farm is passionate about. They wanted a brand that felt approachable, but also a bit edgy. The work they are doing in their field is revolutionizing the way events are being organized and held, and they needed a strong mark to represent them. I decided some custom lettering for the mark could be just the right amount of personality to add to this clean, modern brand we created for them.We had a fantastic group at Arnold working on this with me, as we worked directly with the cofounder of Event Farm, Ryan Costello. The website design was by Shannon Tsai, with the help of Xue Ao Zhang on icons. Kate Tetreault was in charge of site development.  And Meg Siegal was the creative director on the project, who actually just recently left Arnold to run her own business.