7-ELEVEN'S SWEDISH REBRAND

First off, I never thought I would ever be blogging about a convenience store's branding. But Swedish design firm, BVD, has done the impossible. Their approach was to emphasize the iconic stripes and modernize the brand. Strangely, it does feel modern, but super retro at the same time. Overall, I think the brand is a fresh new take to the store that birthed Slurpees. If only the new designs would make it to America.